We believe in fierce creative expression.
About Nitro&Co
Our Philosophy
We believe in the power of creative expression and the freedom that comes with it.
Older fashionistas share the same wisdom: don't wait around for the special occasion—be the special occasion. Dress up every day like it's opening night. Don't make yourself small or wait for permission to express a side of you. That's exactly what Nitro&Co is about: encouraging people to be whatever they want to be, not making themselves small around others or being afraid of what judgments others might have about them.
Nitro&Co is about having the confidence to take up space, to be noticed, and to refuse to blend into the background.
Our Story
Founded by (Master of Arts) Saara Salama (who has spent her career creating ads, films, and campaigns) Nitro&Co was born from personal necessity when Saara's own nails were destroyed by salon gel cycles in Helsinki—they became paper-thin and required months of recovery.
While searching for better alternatives, the Nitro&Co Collection was born.
THE NEW ERA OF NAILS IS REUSABLE.
We create reusable statement nails for soft girls, baddies, bimbos, mob wives, rave moms, vanillas and villains—because we know we're not just one thing. We're all of them, depending on the day, the mood, the era we happen to be channeling.
NITRO&CO OPERATES FROM HELSINKI.
Saara Salama
FOUNDER
